Investigating reasons for purchasing food prepared away-from-home through online food delivery services
Ordering food prepared away from the home through online food delivery services like Just Eat, Deliveroo or Uber Eats has grown in popularity in the UK. Whilst using online food delivery services has been forecast to increase in the future, it is currently unclear why customers choose this mode of order instead of alternative options like visiting food outlets in person or ordering directly from food outlets.
It could be that online food delivery services have unique advantages that do not apply to other ways of purchasing food prepared away from the home, and using these types of service could influence other food related behaviour like cooking at home. To investigate further, this study recruited adults from across the UK who regularly use online food delivery services. Participants were asked to take part in one telephone interview lasting between 30 and 60 minutes, where a range of topics related to online food delivery service use were discussed.
Data collection was completed between June and September 2020, and data analysis is currently underway.
In recognition of the time spent taking part, all participants were provided with a £20.00 voucher that can be spent online at a range of retailers.
Please contact Matt Keeble if you have any questions or concerns related to this study.